In this 4th episode of the Elfster Podcast, we are joined by marketing thought leader, Mark Hughes, author of the book Buzzmarketing. Mark retells the story of the audacious renaming of the small town Santa, ID to SecretSanta.com in 2005. One of the biggest holiday stories of 2005, this story made headlines for weeks around the globe in print, TV, and radio. Find out what it took behind the scenes to make this legendary campaign happen.
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