Episode 4 – Legendary Secret Santa Buzzmarketing Campaign with Mark Hughes

In this 4th episode of the Elfster Podcast, we are joined by marketing thought leader, Mark Hughes, author of the book Buzzmarketing. Mark retells the story of the audacious renaming of the small town Santa, ID to in 2005. One of the biggest holiday stories of 2005, this story made headlines for weeks around the globe in print, TV, and radio. Find out what it took behind the scenes to make this legendary campaign happen.

By Peter Imburg

Founder and CEO of Elfster. Proud papa and husband. Pickleball and tennis enthusiast.